The majority of the general public tends to believe what they're told and take labels at face-value. If something says "all natural" or "healthy," people tend to believe it--someone will buy these gas station vitamins based purely upon what the label say is true. But what happens when healthcare practitioners label themselves as something they're not?
This may come as a surprise to musculoskeletal clinicians out there, but many orthopedic surgeries aren’t all that it is sliced up to be. To some merely uttering these words is an act of heresy, deserving swift and severe punishment on the altar that medicine has built. To others, this comes as a confirmation of something they already observed. Too many surgeries have little or no evidence to support them.
Two of the biggest challenges a small business owner has—and I’m talking about pretty much all of the ones I’ve ever talked to—are prioritization and procrastination. Right off, you’re saying, “Nah, not me. I have my priorities straight.” But hold on just a second. In real life, a lack of prioritization and procrastination looks a little like this: as a small business owner (and in your case, also a practitioner, most likely), you’re pulled in a million different directions.
With so much misinformation and “fake news” floating around today, it’s refreshing to see some of our healthcare powerhouses embracing common-sense about quality patient-centered treatment. And furthermore, writing about it so the public has better information to make decisions. Besides, if it comes from Harvard, it must be true. Right?
In the old movie, Cool Hand Luke, the Captain said to Luke, “What we’ve got here is failure to communicate.” This has been a major problem with the chiropractic profession since our inception. So many people who’ve never been to a chiropractor have simply no idea what it is that we do and why we do it. In fact, the rest of what I like to refer to as the “Health Care Universe”, which includes other health care providers and payers, has very little understanding of what we do or why we do it. Why not?